Leading platform in the on-chain social environment, Zora is about to release its $ZORA token on April 23, 2025. Two activity snapshots will form the basis of the token distribution, intended to honor long-time producers, collectors, developers, and other users of the Zora ecosystem.
Two Key Snapshots for Retroactive Airdrop Eligibility
Zora will base its token distribution on two activity snapshots:
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First Snapshot: Covers contributions from Jan. 1, 2020, to Mar. 3, 2025.
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Second Snapshot: Includes activity up to Apr. 20, 2025.
These snapshots will determine eligibility for a retroactive airdrop, which is part of Zora’s broader strategy to engage its community.
Note: $ZORA token will officially go live on April 23, 2025.
— zora (@zora), April 20, 2025
Why Zora Chose Coinbase’s Layer-2 Network Base
In a significant update, Zora has disclosed that, rather than its native L2, the $ZORA token will initially be deployed on Base, Coinbase’s layer-2 network. As Base has become a hotspot for on-chain social apps and memecoins, this choice shows Zora’s dedication to enhancing accessibility and user onboarding.
$ZORA Token Distribution Breakdown
The total supply of ZORA is capped at 10 billion tokens. Here’s how the distribution will work:
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10%: Reserved for the retroactive airdrop.
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20%: Set aside for future community incentives (grants, hackathons).
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5%: Allocated for liquidity.
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20%: Directed to the Zora treasury, unlocking gradually over four years, after a six-month delay.
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18.9%: For team members, vesting monthly over three years with a similar six-month delay.
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26.1%: Assigned to strategic contributors, including early investors and advisors.
Community-Driven Token with No Governance Rights
The ZORA token is specifically designed for community use. It excludes all rights to governance or equity claims. For Zora, however, its release signals a dramatic change from an experimental NFT platform to a fully-fledged on-chain social network.
Zora’s Impact on the Creator Economy
For creative tools—Open Editions, auction houses, coins (converting postings into tradeable tokens on Base)—Zora has always pushed the envelope. The platform includes:
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Attracted over 2.4 million collectors.
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Empowered 618,000 creators.
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Generated over $376 million in secondary volume.
The $ZORA token offers new levels of interaction, thereby deepening user involvement and providing alternative means of value distribution.
Claim Your ZORA Token
Watch this space for more specifics on claiming your $ZORA token. Soon following the formal token release, claims will be accessible.
